Identity Design

Inner Heights Coaching

Coach Luke helps climbers improve their technique and physical condition as well as mental toughness and managing fear. He created Inner Heights to deliver his training programs online after the pandemic closed all climbing gyms.

The mission

Inner Heights' focus is to help climbers improve their technique and mental toughness. This is done through bespoke training programmes created by coach Luke. I worked together with Luke to create a visual identity that brought this expertise from the gym to a new digital platform.

The challenge

Design a brand that will support the business transition from the climbing gym into an online platform.

The outcome

A completely new visual identity, reflecting Luke’s personality and professional attitude towards coaching. The new brand works perfectly for digital and print media.
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Juan was a pleasure to work with throughout the process, not only to help unpick my vision for the business to create relevant, exciting branding but also for offering guidance and advice that’s helped to shape the business’ ethos. Ever positive, always upbeat and happy to go above and beyond the call of duty, Juan genuinely cares about the project and is as keen to make the business successful as I am.

Luke Soithongsuk

Funder Inner Heights Climbing Coaching

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