Brand Strategy

Re-brand for purpose and fulfilment coach Jess Woodsford

Jess is a life and career coach. Her focus is on helping leaders move from feeling stuck in their current job situation to a place where they can live a more fulfilled life through a stronger sense of purpose.


Jess Woodsford



Live Site

The Process

moodboard for the project
Initial mood board created for Jess' icon design
Logo concepts sketches for the project
First round of concepts for the icons design
Main logo design isolated in white brackground
The final icon on the logo displays the shape of a leaf in which we can see the letters J and W.
Logo iteration in different sizes and backgrounds
The variations of a logo family are super important to the versatility of the brand.

About the Project

The Brief

Feeling stuck in life is never an easy place to be. Jess' work as a coach helps her clients find their true purpose and fulfil it in all areas of life. Working with passionate leaders and corporate managers, she needed a clear and engaging way to present her impact and value.

The challenge

We worked together to create a brand strategy that reflects her specific area of focus when it comes to coaching. This was paired with an appropriate visual language for her work with leaders, whilst at the same time putting her unique and bright personality in the spotlight.

The Outcome

Her website now serves as a port of call for her clients to see her level of professionalism, and understand her processes before moving forward to an initial call. The social media content calendar coupled with a series of templates means that Jess can create posts easily and conveniently, without spending too much time coming up with Ideas or editing images.

The Client

I have seen a huge difference since we worked together. I feel really proud of my branding and feel it presents me in a really professional manner.

Brand Applications

Picture of a laptop showing the cover of Jess Woodsford Coaching's website
Display of several social media posts designed in line with the new brand identity
Several slides that are part of the final brand style guide for Jess Woodsford Coaching
No items found.
next project
Currently available for new branding projects

Let’s have a chat
about your vision and ideas

Book a call