Coach Luke helps climbers improve their technique and physical condition as well as mental toughness and managing fear. He created Inner Heights to deliver his training programs online after the pandemic closed all climbing gyms.
Inner Heights' focus is to help climbers improve their technique and mental toughness. This is done through bespoke training programmes created by coach Luke. I worked together with Luke to create a visual identity that brought this expertise from the gym to a new digital platform.
Design a brand that will support the business transition from the climbing gym into an online platform.
A completely new visual identity, reflecting Luke’s personality and professional attitude towards coaching. The new brand works perfectly for digital and print media.
[Juan] not only to help unpick my vision but also offered guidance and advice that’s helped to shape the business’ ethos.