Logo Process: Phase 02 of 04

Phase 2 is where things start to get visual
Blue background image stage 2

Logo Design

Phase 02

Mood Boards

Mood boards are a curated selection of images, that describe the visual direction for the logo. Round 1 typically includes 3 mood boards to choose from delivered to the client in digital format.

Logo Concepts

Using inspiration from the approved mood boards, we will create 3-5 logo concepts sketches. These will be hand-drawn sketches of the logo or simple black and white illustrations. At this stage, we want to make sure we are following the right idea (or concept) for the logo before diving into too much detail.

Next up: Phase 03 - Primary Logo Designs

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About the author
Juan Carlzon
I want to help 1000 coaches, healers, lightworkers, guides who want to help people overcome their own limitation to have a solid and effective online brand presence that builds trust, confidence and drives business. So they can focus on helping people instead of pushing pixels.
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