Logo Process: Phase 01 of 04

The first Phase in our Logo Design Process
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Logo Design

Phase 01


During discovery, we will discuss the business' attributes, services and products, target audience and competitors. This meeting typically requires one to two hours. Alternatively, you will receive a comprehensive questionnaire to fill in your own time.

Creative Brief

Following the information gathering (discovery) meeting, we will continue research on the discussed items to generate a creative brief. This document will serve as a compass to help guide the decisions we make, and will also provide a way to assess feedback for the coming designs.
The brief generally contains a small description of the business, target audience, goals and requirements, and any other pointers defined for the project.

Next up: Phase 02 - Mood Boards & Logo Concepts

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About the author
Juan Carlzon
I want to help 1000 coaches, healers, lightworkers, guides who want to help people overcome their own limitation to have a solid and effective online brand presence that builds trust, confidence and drives business. So they can focus on helping people instead of pushing pixels.
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