Logo Design Process

These are the steps we take to deliver the best possible logo design for your business.
Sketchbook with little pencil drawings of icons and logos

There are as many processes as there are designers (or even people). Each one of us have a slightly individual way of doing the work and delivering it. These are the phases I go through in order to deliver the possible design for my clients. The progressive and iterative way we go through each steps ensures a highly collaborative and playful experience where my clients are involved in each step.

The 4 logo design phases

Phase 01: Discovery meeting & Creative Brief

Discovery is all about information gathering and learning abut your business. With this information we’ll then create a a Brief that will guide the project.

Phase 02: Mood boards & Concepts

Following the brief we create mood boards to establish an initial visual direction. We’ll use the approved mood board as inspiration for our initial logo concepts.

Phase 03: Primary Logo Designs

After receiving feedback on the logo concepts, a primary logo design will be created. The primary logo design will dictate any further elements of the visual identity.

Phase 04: Alternative layouts & Logo family

On approval of the primary logo, we’ll create a variation of layouts for alternative uses (horizontal, icon, badge, etc).
At the end of this stage we’ll generate a comprehensive set of files for print and digital uses (this is the logo family).

And delivery!

Once phase 4 is completed you will receive everything you need to start implementing you new visual identity and build a brand for your business.

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About the author
Juan Carlzon
I want to help 1000 coaches, healers, lightworkers, guides who want to help people overcome their own limitation to have a solid and effective online brand presence that builds trust, confidence and drives business. So they can focus on helping people instead of pushing pixels.
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