There are as many processes as there are designers (or even people). Each one of us have a slightly individual way of doing the work and delivering it. These are the phases I go through in order to deliver the possible design for my clients. The progressive and iterative way we go through each steps ensures a highly collaborative and playful experience where my clients are involved in each step.
Discovery is all about information gathering and learning abut your business. With this information we’ll then create a a Brief that will guide the project.
Following the brief we create mood boards to establish an initial visual direction. We’ll use the approved mood board as inspiration for our initial logo concepts.
After receiving feedback on the logo concepts, a primary logo design will be created. The primary logo design will dictate any further elements of the visual identity.
On approval of the primary logo, we’ll create a variation of layouts for alternative uses (horizontal, icon, badge, etc).
At the end of this stage we’ll generate a comprehensive set of files for print and digital uses (this is the logo family).
Once phase 4 is completed you will receive everything you need to start implementing you new visual identity and build a brand for your business.